How strong is my brand? |
BrandingA successful brand won't need to be explained, your customers will already understand. Recognition is one aspect but being able to interpret the emotions and ideals of the brand can communicate strength! To measure the strength of your brand is much like measuring the strength of a machine. As you put it through a series of tests you observe what the outpus are and base your judgement on these. The brand that you create, support and develop is the face and eyes of your product or organisation. It conveys a message based on your values and intentions and can be worth more than your products or services. If you were to sell your brand you are bargaining with the connection your customers have to it - their loyalty, interest, support, appreciation and reliance. A brand is developed, enhanced and nurtured from birth to maturity. It is not simply a name or logo but far more. These are the things you are dealing with as you move forward and strengthen your brand. How can I help you?
You brand is a precious thing and I can help you look after it, strengthen it and develop it in line with you brand guidelines and vision for the future. If you need help to define and prepare you brand for growth or if you have an established brand that you want to exploit I can help. There are common guiding principles that have a general application and then we can carve a new, more innovative path together. Please see the examples of my typical branding services shown below.
|