Is experience the best teacher?It could be argued that yes indeed experience is the best teacher for many skills and abilities. But, to qualify this more carefully, it is only really GOOD experience that is the best teacher if you want to deliver the best results. You could spend a lifetime accumulating a vast amount of experience in a certain skill, only to learn you could have used different techniques that would produce time savings and improved quality. It is the old adage of climbing a ladder that is leaning against the wrong wall. Of course, experience in the creative world is a fantastic asset to bring to the table as it gives the creative leader a wealth of past work and projects to draw from. But this is only truly valuable for innovative thinking if the past is used as one of the inspiring thoughts and not 'the' motivator. The interpretation of the brand guidelines often has room for something new! How can I help you?
With a 20+ year background in the provision of creative and technical marketing services to businesses of all shapes and sizes I am well placed to offer direction and clear advice on the planning, management and ongoing improvement of these services. I can add the realistic element of knowing what has to actually be done to complete every step in the process (based on first hand experience, expertise and understanding). I am comfortable working with business leaders at all levels to lead, inspire, teach and motivate in the key creative marketing disciplines. (I can do the work if needed as well as manage the team). Please see the examples of my typical business leadership services shown below.
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