We don't do marketing! |
MarketingI once spoke with a fairly senior manager in a large organisation who made the statement that "We don't do marketing!" From what I knew of the organisation I felt that they most certainly did. They may have labelled it in a non-traditional way (they didn't have a 'Marketing' Manager, etc) but they certainly did market their products and services. Other businesses have made the same statement and it has been blatantly true - they did no marketing! As a consequence, their customer base grew slowly, work came in sparadicaly and they didn't fully capitalise on repeat customer orders (amongst other things). The last perspective is from a business that made the same statement but then qualified their very marketing focused approach as this, "We don't just do marketing as if it is a scheduled task for the week. We operate under a constant marketing philosophy and weave the principles into everything we are about." Bravo! How can I help you?
There are many ways you can utilise my marketing skills and talents. Small businesses who need a dedicated mind to consider their marketing options or larger organisations who could benefit from a fresh pair of eyes looking at the current state of play and breath some new creative life into the business. There is always something I can do to have a positive impact on the effective marketing of you business. Please see the examples of my typical business marketing services shown below.
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